Mrs. Fields hosts Blog & Soul
July 24th, 2008

The story behind the picture after the jump…
If you blog it, they will come - that’s the tag of Jayvee’s Blog and Soul Movement - and so far, it seems to be holding true. With a tag reminiscent of the Field of Dreams, the Blog & Soul Launch saw 60 bloggers gather in a field of sorts - a Mrs. Fields.
Last night, 60 or so bloggers gathered at a soon-to-open branch of Mrs. Fields Cookie Cafe - and I was one of them. As usual, I hid behind a camera and kept clicking away.
The thing is, last night wasn’t all about the movement - it was also about our venue - the Mrs. Fields Cookie Cafe. Let me repeat that - the Mrs. Fields Cookie Cafe.
Yup, Mrs. Fields is rebranding, and they’re going beyond just cookies and brownies - they’re going for the whole cafe experience. I’m not going to explain it here, but I will quote some facts shared by Our Awesome Planet’s Anton:
- The first cookie cafe branch was opened in Trinoma and the second one will open soon in Manila Pavilion (sept. 1)
- Mrs. Fields is now 30 years old when it was first opened in Palo Alto by Debbi Fields on August 13, 1977. In the Philippines, Mrs. Fields arrived 12 years ago.
- They are relaunching the brand in the Philippines to attract the coffee crowd and the blogging crowd with wi-fi access (yes!)
- It is a romanticized kitchen store concept which is a unique combination of home and kitchen in a modern cafe setting.
- The brand was revitalized by the husband-and-wife team of Gerwyn and Sheryl See of Ababa corporation who bought the master franchise last year.
My words? I’ve already linked to them. See my 4200 words worth in my gallery.
Other posts about the event:
“See†is for Cookie
@ blogandsoul.net
Mrs.Fields Cafe Bloggers Meet @ ourawesomeplanet.com
Two launches @ dine.racoma.com.ph
A Cookie. A Movement. And a Paperclip. @ mypaperclip.blogspot.com
Whee! The way the cookie crumbles. @ magikel.blogspot.com
Sommelier Selection, Wikipilipinas, and cookies @ aboutmyrecovery.com
If you blog it, they will come @ baratillo.net
Oh sweetness! @ annalyn.net
More blogging news @ alleba.com
Mrs. Field’s Cookie Cafe @ jengkiejourneys.i.ph
What I learned from the Mrs. Field’s brand relaunch @ bayanihanblogs.com
Ang sarap ng cookies!!! @ pinoyfood.nimrodel.net
the second coming of mrs. fields @ evilmartian.org
Of blogs and cookies @ justwandering.org
Havin’ a Mrs. Fields day @ arpeelazaro.blogspot.com
Look! Mrs. Fields baked the best cookies for me! @ byahilo.com
Mrs. Fields Cookie Cafe and the Blog and Soul Movement Launch @ southbound.ph
Tags: Blog & Soul Movement, blogandsoul.net, Mrs. Fields, Field of Dreams, Anton Diaz, Our Awesome Planet, ourawesomeplanet.com
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